The psychology of being a sports fan
I think an important part of social norms is environment. Something that is consider socially normal in one environment can be deemed inappropriate in other locations. This article looks into the psychology of the super fan, specially using the Seattle SeaHawks fans as example because of their recent SuperBowl win. The identify to being from Seattle makes is the norm for people to be fans of teams were as if you were not to be a fan it goes to into a low leave violation of the seattle norm. On a more extreme scale the normal behavior of the super fan at a Seahawks game or function warrants erratic behavior that is only the norm when these people are in the certain situation of the game.
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