This article talks about the new study of older individuals being affected in a negatively way because of stereotypes, and also how easy stereotype threats compel people to work against themselves. The article goes on to talk about how just reminding older individuals that they are members of a stigmatized group, really dampens their performance upon a test given. Older individuals taking the same test that were not reminded of their stigmatized group did significantly better on the same test. The study shows that the individuals that were told and reminded of their "elderly" stereotype, worried about their advanced age, which intern affected their performance. Interestingly, people between the ages of 60 and 70 were far more susceptible to stereotype threats than those ages 71 to 82. The article explains that this is because those people have just entered their 7th decade are are more sensitive to the stereotype than those who have already been considered old for a decade. Recent research has found that positive reenforcement about one's stereotype may just be as effective as any negative stereotype threat.